Stan Store Pricing 2026: $29 vs $99, and What a Course Buys

Short answer: Stan Store costs $29 a month on Creator or $99 a month on Creator Pro, or $300 and $948 billed annually. There's no free plan, Stan takes 0% of your sales, and your processor still takes 2.9% + 30¢ on a US card plus a 0.25% + $0.25 payout fee each time you cash out. You don't need Creator Pro to sell a course: the builder is identical on both plans, and the $70 gap is email, funnels, discount codes and payment plans. What it gives you is modules, lessons, one 4 GB video each, downloadable materials and drip by days after purchase. Across all 234 articles in Stan's public help center, "certificate" and "completion" appear zero times, and no article describes a quiz inside a course.

Two shortcuts, depending on why you're here. If you're on the $29 plan and wondering whether a course forces you onto the $99 one, skip to "Do you need Creator Pro to sell a course?" — that section is the whole answer and it's the second heading down. If you're weighing a program with a start date, the one to read is "Can you run both, with Stan out front and the course behind it?", because your bio link doesn't have to move.

How much does Stan Store cost in 2026?

Two plans, and Stan states both prices in one sentence at the top of its help center: Creator at $29 a month or $300 a year, Creator Pro at $99 a month or $948 a year. Annual billing puts Creator at an effective $25 a month and Creator Pro at $79, saving you $48 and $240 a year. There's no free plan and no usage tier above these two.

Source: Stan Store help center, Creator vs. Creator Pro, last edited by Stan on June 23, 2026 and read on August 20, 2026.

One thing that changed recently and isn't on any comparison page yet: Stan is running a one-time offer of 30 days of Creator Pro free, sent by email to eligible accounts. Stan emails a warning on day 28, and if you don't cancel, Pro renews at $99 on day 31. Worth knowing before you decide the $29 plan is what you're on.

If you subscribe inside Stan's iOS app rather than the browser, two rules apply that catch people out. You can only start one Stan subscription per Apple ID, so a second store means a second Apple ID. And you can only change or cancel a plan from wherever you started it: sign up through Apple and you cancel through Apple, not in the browser.

Do you need Creator Pro to sell a course?

No. Stan's eCourse product is on the $29 Creator plan, and the builder is identical on both plans: same modules, same lessons, same 4 GB of video per lesson, same drip. Stan's own plan comparison lists "Unlimited online course builder & course analytics" under Creator, and ticks Unlimited Courses on both columns of the grid in the screenshot above. Nothing you upgrade for changes what a student sees inside a lesson.

Three things a launch usually wants are gated, and Stan gates them on the course's own checkout page: payment plans instead of a single charge, discount codes, and limited-quantity offers. So if your $97 program is one payment with no launch discount, $29 covers it. If you want to offer three payments of $39, or a founding-member code for the first twenty buyers, that's the $99 plan. The rest of the $70 is email broadcasts and flows, funnels, upsells, order bumps, affiliate management, pixel tracking, and the toggles that remove Stan's branding. If your problem is that not enough people are buying, that money is aimed at your problem. If your problem is that you want to teach a six-week program, it isn't.

Is any part of Stan Store free?

No, and Stan answers this plainly rather than burying it: "Does Stan offer a free plan? Not at the moment!" Both plans come with a 14-day free trial, and you can sell during the trial as soon as you connect Stripe or PayPal.

The confusion Stan itself names is the affiliate-only account. Those let someone access their resell links and cash out commission, and they look like a free store from the outside. They include no Stan Store features. If somebody told you they run a Stan store for free, that's probably what they have.

The counterweight, since we sell the alternative: our free plan caps at 5 students at a time and doesn't expire. Five students is enough to test a course. It isn't enough to run one. Below five students Stan costs $29 a month and we cost nothing; above five, the comparison starts properly and the rest of this page is about that.

What does "zero transaction fees" leave you paying?

Stan's 0% is real. Their words: "Stan earns 0% from transactions made on the platform—you'll only pay a flat subscription fee." What that sentence doesn't cover is your payment processor, and the rate there depends on which country your Stripe account is in. The flat "2.9% + 30¢" you see quoted everywhere, including in the version of this article we published in March, is the US number. Here's what Stan actually publishes.

Source: Stan Store help center, Stan, Stripe, and PayPal Transaction Fees, read August 20, 2026. Afterpay is 6.0% + $0.30 in every country listed; Klarna is 5.99% + $0.30 in the US, 6.0% in Canada and other countries, and 4.99% in the UK, Australia and New Zealand. PayPal charges its own standard rate.

Three details in that table do real work and none of them appear on the roundups.

• The payout fee has a $1 floor. You read "0.25%" and file it as rounding error. On a $200 cash-out the arithmetic gives 75¢, so the $1 minimum applies instead. That's 0.5%, twice the advertised rate, and it only bites the smallest months.
• You can't cash out part of your balance. Stan: "It's not possible to cash out a partial amount—you'll only be able to cash out the total available balance." There's a $10 minimum, and money takes 2–7 business days to clear before it's available at all.
• Refunds cost you the processing fee. Stan gives its own worked example: sell a product for $50, Stripe takes $2, you earn $48, and if you refund the customer, $50 comes out of your balance rather than $48. Every refund is a small loss, not a wash.

One more, if you sell to more than one country: your store runs in a single currency. Stan's help center says you cannot use multiple currencies and your products can only be sold in one. Everyone abroad pays in yours and eats the conversion.

What $29 buys, and what the extra $70 buys

This is where the version of this page we published in March was wrong, so let me correct it before anything else. We said Stan's $29 plan had no community and no way to talk to your buyers. That's no longer true, and Stan's help center is direct about it: "Community is included in all Stan plans, so you can run your entire online business for just $29/mo!" Instagram AutoDM and course analytics are on the $29 plan too.

Sources: Stan's Creator vs. Creator Pro article (Jun 23, 2026) and Creator Pro Features (Jun 25, 2026), read August 20, 2026.

Read that table for shape rather than line items and the point falls out: every row that flips from No to Yes is about selling harder to the audience you have. Nothing in the $70 gap changes what a student experiences inside a lesson. Stan is honest about why the biggest one is gated, which I'd rather see than a vague tier chart: "Email Flows are only available on the Creator Pro plan because Stan pays a fee for every email sent—and we don't want to put limits on your growth." Order confirmations still go out on the $29 plan; it's marketing email you can't send.

A conflict worth knowing before you upgrade for the email: Stan's Creator Pro features page says "unlimited contacts," and the trial article, edited three days earlier, says you can upload "up to 5k total across your store." Both are live right now. If your list is bigger than 5,000, ask their support which one applies to your account before you pay for a year.

What can Stan's course product actually do?

Say you're a fitness creator with 40,000 followers on TikTok and a $27 PDF training plan that sells steadily. You want to turn it into a $97 six-week program. Here's exactly what Stan hands you, from its own setup documentation.

• Modules used like chapters, lessons inside them, drag to reorder, and a per-module Publish or Save as Draft.
• One video per lesson at up to 4 GB, plus a lesson description and supporting materials. Students can't download the video; they can download the PDFs and slides you attach.
• Drip at module level, defined as days after purchase—Stan's example is "3 days after purchase"—with an optional email telling the buyer the next module is ready.
• A course homepage you can style with a title, a font, and background and highlight colors.
• A password-protected course accessible from the storefront, with time-boxing available two ways: revoke each student's access by hand, or sell the course as a subscription with "Cancel subscription after" set to the length you want.

That's a competent content-delivery product and I don't want to be snide about it. For a pre-recorded mini-course sold to people who already trust you, it does the job, and the buyer experience on a phone is better than most course platforms manage. The thumbnail on your course videos can't be changed, which is a small annoyance, and the whole thing lives at stan.store/yourusername.

What Stan's own help center never mentions

Rather than tell you what Stan lacks, here's a method you can repeat. On August 20, 2026 we pulled Stan's help-center sitemap, downloaded every one of the 234 public articles in it, and searched the full rendered text of each page—body, sidebar, navigation and footer, so a zero result means the word isn't anywhere on the page, not just missing from the prose.

Five things follow from that, and each one is a thing a teacher needs rather than a thing a seller needs.

1. Assessment of any kind. No quizzes, no graded work, nothing a student hands in for you to respond to. The only mentions of the word are Stan confirming it isn't supported.
2. A fixed start date. "Cohort" appears in none of the 234 articles. Drip runs relative to each buyer's purchase date, so two people who bought a week apart are never on the same week. The only two ways to bound a course in time are revoking access by hand or wrapping it in a subscription that cancels itself.
3. Discussion attached to the lesson. Stan Community is a full product: posts, scheduled posts, categories, moderators, a Resources tab and its own iOS app. It sits beside your course, not inside it, and none of the six e-Course articles mentions a comment or reply on a lesson. The question a student wants to ask at minute nine of video three has nowhere to go.
4. A second teacher. Stan, verbatim: "Currently, there is no available method to grant administrative privileges to a team member without disclosing your login credentials." If you teach with a co-facilitator or hand support to a VA, that's a password you're sharing, which is a security decision rather than a feature gap.
5. Your own domain. "As of now, you cannot create or embed a custom domain into your Stan Store." A domain you own can forward to stan.store/yourusername, but it lands there. Stan lists this as a feature request on its radar with no date.

Do Stan's course analytics tell you who finished?

Here's something I can't answer, and I'd rather say so than guess. Stan advertises "Unlimited online course builder & course analytics" on the $29 Creator plan, on both its help-center plan page and its blog. That's the only mention of course analytics in 234 articles. There's a Course Analytics category in the help center, and it's empty.

So the honest statement is "advertised, undocumented." Something called course analytics exists on the $29 plan. Whether it records that a student reached the end of a lesson, or only counts sales and views, isn't public, and I don't have an account to look inside. If finishing matters to your program, ask Stan support before you build around it, and ask a specific question: can I see, per student, which lessons they've opened and whether they reached the end of the course?

What our completion data says about structure

This is the part where I'm using our own numbers, so read them with that in mind. These come from 26,632 courses and 1.3 million enrollments on Ruzuku as of August 2026, and "completion" means one specific thing: a platform-recorded flag set when a student finishes the course. Every figure below is an average over enrollments, not over courses.

Ruzuku platform data, August 2026, using Ruzuku's recorded course_completed_at flag and measured per enrollment. On-demand delivery sits at 42.9%, between the two format figures above. We also have a first-week engagement number that looks dramatic and proves nothing — students who show up in week one finish more often, which is close to saying the same thing twice — so it isn't in the table. These are observational associations across self-selected creators on one platform, not a controlled trial, and they say nothing about what the same course would do on Stan.

Group size is the one that surprises people who come from a social audience. Courses running 11 to 25 students at a time complete at 65.2%. Above 100 students it's 51.3%. Bigger isn't better here, which cuts against the instinct that a 40,000-follower account should be selling to as many of them at once as possible.

One limitation you should hold onto: teachers who set up assessments are probably teaching more deliberately in other ways too, and I can't separate those effects. What the numbers suggest is that the three things most associated with people finishing—a start date, somewhere to ask a question, and something to hand in—are the three things Stan's documentation never describes.

Does a $97 course cost less on Stan or on a course platform?

Let's run that $97 six-week program at three volumes. Assumptions, all of them generous to Stan: US creator, US customers paying by card in dollars, one cash-out a month, no refunds, no international sales, no buy-now-pay-later. Processing is 2.9% + 30¢ per sale, which is $3.11 on $97, and it applies on both sides because Ruzuku creators connect their own Stripe account and pay Stripe directly. Ruzuku charges zero transaction fees on every paid plan, and standard Stripe payouts to a US bank are free, so there's no payout line on our side. Stan's payout fee is 0.25% + $0.25 with a $1 minimum, charged on the balance you cash out.

Now subtract two of those rows, because the answer is smaller than the tables make it look. Stan Creator Pro and Ruzuku Core are both $99 a month and both take 0% of your sales, so everything cancels except Stan's payout fee: $2.60 a month at 10 sales, $11.99 at 50, and $47.19 at 200. That's the whole cost difference. Over a year it runs from $31 to $566 on revenue of $11,640 to $232,800. There is no money in this decision, and anyone telling you otherwise is selling you something. The decision is what the $99 buys.

The arithmetic behind that payout line, since it's the only number that moves: at 50 sales your balance after processing is $4,694.35, and 0.25% of that is $11.74, plus the flat $0.25, so $11.99. At 10 sales it's $2.35 plus $0.25. The $1 floor never binds at these volumes; it binds on a $200 month, where a creator pays 0.5% instead of 0.25%.

Billed annually the ranking flips by a rounding error: Stan Creator Pro is $948 a year and Ruzuku Core is $997, so we're $49 more expensive. And Stan Creator at $300 a year is by a wide margin the cheapest thing on this page. If you're selling one pre-recorded mini-course and nobody needs a certificate, $300 a year is genuinely hard to argue with, and I'm not going to try.

So what does each $99 actually get you?

Same money, same 0%, different product. Stan's column comes from its help center; ours comes from our own capability matrix and pricing page, including the rows where we lose.

"Not documented" means the word appears nowhere in Stan's 234 public help articles. That is not the same as "confirmed absent." If Stan ships any of these, or a feature exists that the docs don't cover, tell us and we'll correct this table the way we corrected the March version of this page.

Eight rows go against us. Six are about selling: sales funnels, order bumps, upsell offers, buy-now-pay-later, marketing email, and the booking calendar. We don't have any of those, and if your revenue problem is conversion on a cold click, Stan Creator Pro is the better $99 and this page is not for you. A seventh is the iOS app, which we don't have in any form. The eighth is video file size, and it's the one to check before anything else. Stan takes 4 GB per lesson on the $29 plan and we take 2 GB on Core. If you film 45-minute follow-alongs at full quality that is a real limit. 4 GB is on our Pro plan at $199, so either compress first or price the comparison against Pro.

Who should stay on Stan Store?

Most articles in this slot conclude "switch," which is convenient for the person who wrote them. The arithmetic above says that's wrong for a large group, so here's the group, with thresholds instead of adjectives.

Stay on Stan and change nothing if every one of these is true. Miss one and the answer still isn't "switch" — it's "run one round somewhere with a start date and leave Stan alone."

• Nobody has asked you when the next round starts. Not one DM, not one reply, not one "do you ever do a live version?" If somebody has asked, even once, even months ago, the fee tables above are answering a question you aren't asking.
• Your material works watched in any order, and you don't need to know who finished it. A library of good videos is a library. Stan holds one well.
• Your buyers arrive from your bio link on TikTok or Instagram, and most of them buy on a phone within a few minutes of landing. That click-to-checkout path is the thing Stan is actually built for, and moving it costs you conversions we can't replace.
• Nobody needs a certificate, a completion record, or continuing-education documentation. And nobody has asked you to prove they finished. The moment somebody does, you're comparing against Ruzuku Pro at $199, not Core at $99, and the whole calculation moves.
• You sell digital downloads, templates or one-off coaching calls alongside the course, and that's more than half your revenue. Stan does the booking calendar, Instagram AutoDM, and a dedicated lead-magnet and email-capture product for $29. We have no booking calendar and no AutoDM at any price, and no email-capture form or list builder either — you can publish a free course and use it as a lead magnet, which is not the same thing. We do have community discussions on every plan including the free one, and a marketing storefront with digital product sales on Pro at $199. What we don't have at any price is the bio-link storefront that converts a cold TikTok click, and that's Stan's whole job.
• You teach alone, and you expect to keep teaching alone. The moment a co-facilitator or a VA needs in, Stan's answer is sharing your password.

If you're a fitness creator with 40,000 followers selling a $27 plan and a $97 pre-recorded program, nobody has asked for a live round, and your buyers all come from your bio link, that list is you. Stan Creator at $300 a year is the right answer, and I'd leave it exactly where it is.

The first bullet is the one that decides, so it's worth sitting with. Has anybody asked you when the next round starts—a DM, a comment, a reply to an email? If nobody has, stay where you are. If somebody has, the question still isn't whether to leave Stan. It's whether the thing they asked for can be built where you already are, and Stan's own documentation doesn't describe a way to do it.

Can you run both, with Stan out front and the course behind it?

Yes, and for most people reading this it's the sensible move rather than a compromise. Your bio link keeps pointing at Stan. Your storefront, booking calendar, digital downloads and AutoDM stay exactly where they are and keep converting the way they already do. The one thing that moves is the program with a start date, and it moves because that's the only thing Stan can't hold.

Mechanically it's a link. You sell the seat on Stan or you sell it on the course platform, and the buyer lands wherever the teaching lives. Be honest with yourself about the cost: that's two subscriptions, two logins, and two places customer records live. On our free plan the second subscription is $0 until you pass five students at a time, which is enough to find out whether the live round works before anyone pays for anything.

What I'd avoid is the middle path where you rebuild your storefront somewhere else to save $29 a month. That trades a conversion path that works for a saving that doesn't matter—$348 a year billed monthly, $300 if you pay annually, against everything the bio link earns you.

So which one fits what you're teaching?

The tables answered the cost question and the answer was "it doesn't matter." At $99 on both sides the gap is Stan's payout fee, between $31 and $566 a year. What's left is the shape of what you're building.

If people are buying content from you, Stan holds content well and charges you $29 for the whole storefront around it. If people are trying to get somewhere by a date, they need a week one, somewhere to ask the embarrassing question, something to hand in, and a record that they finished. That's what Ruzuku is for. Core at $99 a month gives you scheduled delivery with a real start date, per-lesson drip on enrollment or absolute dates, quizzes and assignments you can respond to, discussion threads on the lesson itself, and built-in video meetings that run in the browser with no Zoom account needed—plus a Zoom integration if you want breakout rooms or a larger room. Zero transaction fees on every plan, including the free one. Certificates, a custom domain, white-label branding and extra instructor accounts are on Pro at $199, and I'd rather you knew that before you signed up than after.

A concrete first step that takes an afternoon: pick the five people who've bought from you most recently and ask whether they'd join a six-week version starting on a date. Then set up a free Ruzuku account and build it for those five. The free plan caps at five students at a time, which is the wrong size for a business and the right size for a test. Five seats at $97 is $485 for six weeks of work on a plan that costs you nothing, your Stan store keeps running the whole way through, and if they finish and ask when the next one starts, that's when the $99 question becomes real. No credit card, and a person answers the support email.

Common questions about Stan Store pricing

How much does Stan Store cost per month?

Stan Store costs $29 a month on the Creator plan or $99 a month on Creator Pro, billed annually at $300 and $948. Both plans charge a 0% platform fee on your sales, so Stan itself takes nothing per transaction. You still pay your payment processor: through Stripe in the US that's 2.9% + $0.30 per sale, plus a 0.25% + $0.25 payout fee with a $1 minimum every time you cash out. Verified against Stan's help center on August 20, 2026.

Do you need Creator Pro to sell a course on Stan Store?

No. Stan's eCourse product is included on the $29 Creator plan, and the course builder is identical on both plans — the same modules, lessons, 4 GB of video per lesson and drip by days after purchase. Stan's own plan comparison lists "unlimited online course builder & course analytics" under Creator. Three things are gated on Creator Pro at the course checkout: payment plans, discount codes and limited-quantity offers. So a $97 course sold at one price with no launch discount works on the $29 plan. Verified against Stan's help center on August 20, 2026.

Is Stan Store free?

No, and Stan says so directly: "Does Stan offer a free plan? Not at the moment!" Both plans come with a 14-day free trial, and Stan is currently emailing eligible accounts a one-time offer of 30 days of Creator Pro free, which auto-renews at $99 on day 31 unless you cancel. The affiliate-only accounts people mistake for free stores let affiliates collect commission but include no Stan Store features.

Does Stan Store take a percentage of your sales?

Stan takes 0%. Your payment processor takes the rest, and the rate depends on where you are. In the US, Stripe through Stan is 2.9% + $0.30 per sale, plus 1.5% more if your customer is in another country, plus a 0.25% + $0.25 payout fee (minimum $1) each time you cash out. Outside the US the rates differ: the UK is 1.5% + 20p, Australia is 1.75% + A$0.30, New Zealand is 2.7% + NZ$0.30, and every non-US cross-currency payout carries 2% rather than 1%. Afterpay and Klarna cost 6.0% and 5.99% + $0.30 in the US.

What is the difference between Stan Creator and Creator Pro?

The $29 Creator plan covers the storefront, booking calendar, unlimited courses, recurring subscriptions, lead magnets, Community and Instagram AutoDM. The extra $70 on Creator Pro buys selling tools, not teaching tools: email broadcasts and flows, discount codes, payment plans, upsells and order bumps, funnels of up to 20 pages, affiliate management, Afterpay and Klarna, pixel tracking, and the toggles that remove Stan's two store badges. The course builder is identical on both plans. Stan's own docs conflict on the contact limit — the Creator Pro features article says "unlimited contacts" and the trial article says "up to 5k total across your store."

Can you actually teach a course on Stan Store?

Yes, for pre-recorded material. Stan's eCourse product gives you modules, lessons, up to 4 GB of video per lesson, downloadable supporting materials, and drip that unlocks a module a set number of days after purchase. What it does not give you is assessment or a record of finishing. We downloaded all 234 public articles in Stan's help center on August 20, 2026 and searched them: "certificate" returns zero results, "completion" zero, "cohort" zero and "gradebook" zero. "Quiz" appears in one article, the Instagram AutoDM FAQ, where Stan says AutoDM cannot run quizzes; no article describes a quiz inside a course.

Does Stan Store track whether students finish a course?

We could not confirm that it does. Stan advertises "unlimited online course builder & course analytics" on the $29 Creator plan in two places, but publishes nothing about what those analytics measure, and its Course Analytics help category was empty when we checked on August 20, 2026. The words "completion" and "progress bar" appear in none of Stan's 234 public help articles. Treat completion tracking as advertised but undocumented until Stan documents it, and ask their support before you build a program around it.

Can you use a custom domain with Stan Store?

No. Stan's help center says "you cannot create or embed a custom domain into your Stan Store. Your Stan Store URL will be stan.store/yourusername." You can point a domain you own at that address with a forwarding rule, but the redirect lands on Stan's domain, so the pages, the links and any search equity stay there. Stan lists custom domains as a feature request on its radar with no date attached.

Related resources

• Course platform cost calculator — put your own sale price and volume against these tables
• Patreon fees for course creators — a percentage model instead of a flat one, and where it crosses over
• Substack for course creators — the same question asked of a newsletter
• The fees that don't appear on pricing pages — payout floors, refund clawbacks, and what else to audit
• How to cancel Stan Store — data exports, cancelling free trials, and student customer records
• Course platform pricing comparison — side-by-side pricing across the platforms people ask about next